It's for a large retail store opening in the St. Louis area. Fortunately we were able to make the commercial in Quincy, but it probably won't air in this area.
When you see a commercial, we see 15 or 30 seconds of a finished product. We have no idea how much time goes into making it, none. That's what makes Chris so great to work with - he's done his homework, he has a clear idea of what he wants to see and do, and he's easy to follow.The premise was to wear a bunch of stuff the store sells, then get help from one of the employees taking it all off and getting it out of the store. Each little scene had to be framed and shot, and the scenes with dialogue practiced, botched and shot again.
Chris is famous for saying, "Cut! That was great! One more time." He's a perfectionist. He knows what he wants to see and he won't settle for one good take.
What fun! I got to "act" like a goofball and get paid. Sort of like playing music .... !
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